360-degree view of the customer with the Anypoint platform
Stop creating silos of customer data. Harness holistic information that fosters stronger, happier customer relationships.
Give your company a 360-degree view of your customer.
How well do you know your customers? Sure, you can easily access details like name, address and order information. But how complete and accurate is the picture? Can you describe what your customers want and need, how they interact with you, what they have told your account managers about themselves – and how you can better serve them in the future? Research shows that only about 10% of companies have implemented systems that provide this important personal information.
You can gain a competitive advantage by accessing comprehensive, accurate, real-time information to better serve your customers. Collecting and integrating customer data from a variety of systems and data sources can help provide a 360-degree view of your customers – a view that customer service representatives, store personnel, marketers and others who influence customer relationships can access.
Strengthen customer relationships through engaging, personalized experiences.
By enabling a 360-degree view, your organization can access the current, accurate, and timely information needed to deliver seamless, high-quality customer experiences. By knowing your customers’ histories and anticipating their needs, your employees can build positive, lasting relationships that last until:
- 15-25% cost reduction
- 5-10% increase in sales
Traditional approaches cannot connect all the dots.
With a solution as powerful as 360-degree view of the customer, there are numerous challenges to overcome. Most legacy systems are unable to integrate the large number of fragmented systems that must work together to create a 360-degree view. Manual processes for managing customer data are time-consuming and error-prone. Point-to-point integrations between customer data systems are too complex to maintain, and the monolithic hub-and-spoke model does not provide the flexibility to make changes.
It’s not uncommon for companies to start a master data management (MDM) project to get a complete customer view. Then, 12 months later, the IT department still hasn’t implemented the initiative. When an MDM acts as a data lake, warehouse, or repository, efforts to provide a 360-degree view of the customer are doomed to failure; systems and customer preferences change too quickly to provide the timely, accurate, and flexible capabilities of a valuable 360-degree view of the customer.
Creating a single data and process management system that delivers a single, actionable version of the truth is a complicated task. It is especially difficult when there are so many different users with very different business needs.
Create a unified 360-degree view of the customer with MuleSoft!
MuleSoft Anypoint solves many of these challenges facing businesses today, with many additional features to intensify customer relationships and provide a comprehensive 360-degree view of the customer.
The unified platform provides end-to-end visibility and monitoring across all connections and data sources, enabling users to manage customer data flows in real time. A single management console simplifies monitoring and fine-tuning.
The Anypoint platform breaks down silos and provides connectivity across all systems, regardless of where they are deployed. It provides detailed analysis and insight into the systems that generate, transform and consume data.
An intuitive, easy-to-use interface and out-of-the-box connectors accelerate the flow of customer data. On average, users save 60% of their time with more than 200 preconfigured connectors and easy-to-use, user-centric features.
MuleSoft’s API management tools allow either pre-built security policies or give you the ability to create custom policies globally, per resource or for each node. This gives you network-wide consistency no matter where your applications are deployed. Multiple layers of governance and control ensure that neither your data nor its quality is compromised. Tokenization, data encryption and access protection provide additional security.
Anypoint platform provides support for any deployment model and a lightly containerized hybrid platform for the cloud. Integrations can be written anywhere and moved anywhere.
Anypoint Platform’s integrated reusable asset marketplace provides a bottom-up approach to data governance, where business units seek and use standardized data assets. This fosters a culture of collaboration and self-service that simultaneously operationalizes your Customer 360 program, ensures alignment with data standards, and accelerates development.
In addition, Mulesoft Anypoint ‘s API-based connectivity approach helps reduce development efforts by approximately 50%, shorten time-to-market, and increase revenue growth through better cross-selling and upselling opportunities. Throughout the process, this API-centric platform provides the accuracy, flexibility, timeliness, and agility you need to transform your business from a data-driven to a customer-centric organization.
MuleSoft helps you improve performance through the use of new technologies and get a 360-degree view of the customer
Artemis Innovations helps implement and apply to drive value.
Our integration consultants have extensive experience with the MuleSoft Anypoint platform and can help you get up and running quickly and efficiently. You will work closely and collaboratively with your team to ensure that the system meets the needs of each department and that those responsible for customer relations can easily access actionable information.
Let our experts help you find the configuration that best suits your needs, deploy it efficiently, and quickly reap its benefits.
Learn more about MuleSoft solutions from Artemis Innovations:
MuleSoft Anypoint for
API Management
Manage the API, monitor and analyze usage, control access, and protect sensitive data with security policies.
Business Automation
Tap into data from any system and automate workflows to transform your business.
Data integration
Combine batch and real-time processing for application and data integration, no matter how complex your systems.
DevOps
Transform your business with DevOps best practices such as. CI/CD. Anypoint makes it easy with features that enable you to deploy stable, reliable APIs faster
IPaaS
As the leading IPaaS integration platform, this fully cloud-based solution leverages the benefits of the cloud while providing secure connectivity to on-premises systems.
MuleSoft Anypoint platform Application areas:
E-commerce
Launch an e-commerce platform 2.5 times faster with pre-built connectors and integration templates. Ensure high performance and scalability
Modernization of legacy systems
Modernize legacy applications and SOA web services by exposing them as APIs. Connect legacy systems up to 5 times faster, reduce maintenance costs by up to 66%, and accelerate digital actions.
Omnichannel
Pursue an API-driven omnichannel connectivity approach to deliver a unified, seamless customer experience three times faster.
The Cloud
Enable fast, seamless cloud migration with APIs that connect cloud applications to on-premises systems. Develop cloud applications faster and reduce maintenance costs by up to 66%.
MuleSoft Services
Benefit from our MuleSoft Anypoint expertise
We are not just technicians. We are also business people. We know your challenges, and we understand your goals. In addition, we have in-depth knowledge of the MuleSoft Anypoint platform, which allows us to provide unparalleled expertise on the platform’s features. And we take a collaborative approach that makes the most effective use of resources and maximizes the value of your overall integration initiative.
The integration and MuleSoft consulting services we offer include:
Integration strategy
We help you get a clear picture of your integration capabilities, develop a solid integration strategy, create a detailed roadmap for achieving your goals, and provide guidance on how to get results quickly.
Integration architecture
We help you optimize your integration architecture to get the most out of the Anypoint platform in combination with your other technologies.
Integration consulting
Our comprehensive end-to-end integration services help you connect and integrate systems and data sources, eliminate silos, and provide fast and secure access to information.
Support and optimization of integration
Our platform experts provide integration support when you need it, including troubleshooting and monitoring of various systems.
We are an official MuleSoft partner:
The future of integration and API management
MuleSoft is such a platform, and its features go beyond traditional API management. In this blog post, we take a closer look at the future of integration and API management with MuleSoft.
