Success story

About the project

The perfect duo: Salesforce & Artemis Innovations

FireStart is a provider of a business process management suite that enables companies to make their daily workflows more efficient and structured. Through a combination of process and workflow management, FireStart helps with the sustainable digitization and automation of business processes.

Maximilian Schoen, Co-Founder

The challenge

In two weeks to the Single Point of Truth

The initial situation

Before the Salesforce implementation, FireStart had a fragmented software landscape, so business processes were not fully mapped. Mailchimp was used for sending newsletters, another software managed customer data, sales processes were tracked in Trello and service support was also done in a separate system. For this, there was no central place to store relevant customer activities.

The introduction of the Sales Cloud and Pardot was intended to create a central platform that maps all relevant activities along the customer journey and enables a holistic customer experience.

Our solution approach

As part of our project, we worked with FireStart to create a cloud-based platform in just two weeks. In the process, we leveraged our Salesforce expertise to optimally adapt the software to FireStart’s needs and fully map customer and partner processes. In addition, we supported the company in implementing the MEDDIC methodology so that sales managers can now objectively assess the sales probability of their opportunities, thus increasing the quality of forecasting.

Customer success

The goal of this project was to develop a system that represents the complete mapping of the Customer Journey in Salesforce with Pardot and Sales Cloud. In summary, the FireStart customer now has the following advantages over its competition:

  • Sales automation to increase customer acquisition
  • More effective collaboration with customers through the newly implemented CRM
  • New customer acquisition, customer retention and cooperation with partners in one system

Salesforce Clouds, Third-Party Tools & Integrations Used

For the complete mapping of the customer journey in Salesforce, Pardot and the Sales Cloud were implemented. In addition, the Zendesk service software was integrated so that all tickets from the support team are mapped as customer transactions in Salesforce.

What our customer says:

“New customer acquisition, customer retention and cooperation with partners are now managed in a single system. This allows FireStart to perform comprehensive data analysis for the first time, significantly improving the individual approach as well as customer support. “

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